Roots of Resilience

Tag Archives: Marketing

Marketing Sessions at Northwest Grazing Conference 2017

photo with close up of grass in foreground and cows eating in mid-ground

Cows dining on good organic grass at Pride and Joy Dairy. Photo courtesy of Pride and Joy Dairy

Get the Most Value from Your Grass-Based Meat,  Dairy, Wool, and Leather

Marketing Your Sustainably-Raised Products

You put extra work and investment into your farm or ranch. You create healthy soil, healthy landscapes, and healthy animals. And high-quality, healthy products for your customers.

How do you market those products to earn a living and invest back into your operation?

Check out these marketing sessions at Managing for Resilience: Northwest Grazing Conference 2017.

Getting Your Good Meat to Market: Processing, Pricing, and Marketing

You go through the effort to produce high quality meat. Now you need to sell it in order to sustain your grass farming livelihood. In this workshop, Rebecca Thistlethwaite of the Niche Meat Processing Assistance Network and Tracy Smaciarz of Heritage Meats will give marketing tips. They’ll talk about working with your processor, developing good cutting instructions, packaging and labeling tips, selecting market channels, building a brand, and pricing strategies.

Rebecca is a farm and sustainability consultant. She’s the author of Farms with a Future: Creating and Growing a Sustainable Farm Business, Chelsea Green Publishing. 2013, and The New Livestock Farmer: The Business of Raising and Selling Ethical Meat, Chelsea Green Publishing, June, 2015. In addition to presenting a workshop, she will have her books available for purchase and signing at the conference.

Tracy is president and head butcher of Heritage Meats, a business begun by Tracy’s father in 1977. Tracy helps independent small growers market their meat products to local restaurants and retailers.

Tracy’s collaborations include Full Circle Farm, the largest Community Supported Agriculture program in Washington State,  and world-renowned Canlis restaurant chef Jason Franey.

Grass-Fed Dairy Marketing

Allen Voortman, owner of Pride and Joy Dairy in Granger, Washington, will lead a session on dairy marketing. Pride and Joy Dairy is the rare certified organic raw-milk dairy in Washington State. They are totally grass-based and market their products directly to consumers.

Voortman’s presentation at our field day last fall was hugely popular and we’re please to have him back for the Grazing Conference.

Land-to-Market Program

The Roots of Resilience team will introduce the new Land-to-Market (L2M) program being prototyped by the Savory Institute. Land to Market will provide verification to consumers for meat, dairy, leather, and wool. It’s designed to create a production system and market for products that regenerate land and human health.

The L2M program is developing an ecological outcome verification tool to allow robust measurements of key indicators of ecosystem health. Come to this session to learn how you can participate.

Register Now for Northwest Grazing Conference 2017

Find out more and register for Managing for Resilience: Northwest Grazing Conference 2017 on the main conference page.